Blue Tag is a video game consulting agency dedicated to building healthy and creative relationships that lead to great games. We partner with developers, publishers, and IP holders at every stage. We can help whether you are scouting for new partnerships, streamlining your internal processes, or need a lawyer or an accountant.

Nick Madonna is a Founder and Executive with over 20 years of experience in the video game industry and the Principal of Blue Tag. He has a proven track record of building and leading high-performing teams, sourcing, securing, and managing multimillion-dollar budgets, and delivering award-winning titles for world-class IPs such as Nickelodeon, Cartoon Network, Lucasfilm Games, and DC Comics.


The name Blue Tag is borrowed from an At the Drive-In song that represents our core philosophy: stay true to the art and don’t chase trends.

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